When is the Best Time to Start New Business – Dhanteras Belief
In Hindu tradition, timing plays a crucial role in determining the success and prosperity of any new venture. The belief that certain days are more auspicious than others has been passed down for generations. One such day, deeply associated with wealth, health, and prosperity, is Dhanteras, which marks the beginning of the five-day Diwali festival. For many business-minded families, this is the perfect day to start a new business, make fresh investments, or launch new ventures.
But why is Dhanteras so important for new beginnings in trade and commerce? Let’s explore the beliefs, rituals, and spiritual symbolism behind this tradition.
1. The Significance of Dhanteras
The word Dhanteras is derived from two Sanskrit words: “Dhan” meaning wealth and “Teras” meaning the thirteenth day of the lunar fortnight. Falling on the thirteenth day of Krishna Paksha in the month of Kartik, Dhanteras is considered highly auspicious for inviting prosperity and good fortune.
According to Hindu mythology:
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On this day, Lord Dhanvantari, the divine physician, emerged from the ocean during the Samudra Manthan (churning of the ocean) carrying the nectar of immortality and Ayurveda. This is why Dhanteras is also associated with good health.
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It is also believed that Lord Kubera, the treasurer of the gods, and Goddess Lakshmi, the goddess of wealth, are worshipped on this day to ensure long-lasting financial success.
Thus, Dhanteras symbolizes a balance of wealth, health, and prosperity—all crucial aspects for anyone starting a new business.
2. Why Dhanteras is Ideal for New Business Ventures
Starting a business requires courage, planning, and the blessings of the divine. Dhanteras is believed to provide a cosmic boost of good fortune that aligns with prosperity.
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Association with Goddess Lakshmi: Lakshmi puja on Dhanteras is considered to invite wealth into one’s home and workplace. For entrepreneurs, this means an abundance of opportunities and financial growth.
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Lord Kubera’s Blessings: As the divine banker of heaven, Kubera represents safe investments, profitable ventures, and protection from financial loss.
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New Account Books Tradition: In many parts of India, shopkeepers and business owners buy new account books (Chopda) and start writing them on Dhanteras, symbolizing fresh beginnings with divine blessings.
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Good Fortune Energy: It is believed that anything bought or initiated on this day multiplies, hence a business started on Dhanteras is expected to flourish manifold.
3. Rituals for Starting a Business on Dhanteras
If you are planning to start a new venture or expand your business, certain rituals followed on Dhanteras are believed to attract positive energy:
a) Lakshmi and Kubera Puja
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Clean and decorate your office, shop, or workspace with rangoli and flowers.
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Place idols or pictures of Goddess Lakshmi and Lord Kubera on a clean altar.
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Offer sweets, coins, kumkum, turmeric, and light diyas while chanting mantras.
b) Chopda Pujan (New Account Books Ritual)
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Business communities, especially in Gujarat and Maharashtra, perform Chopda Pujan by writing Shubh-Labh (auspicious gains) on new account books.
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This signifies starting financial records under divine blessings.
c) Buying Precious Metals or Tools
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It is customary to buy gold, silver, or even new tools on Dhanteras. For business owners, this could mean buying machinery, stationery, or any symbolic item representing new work.
d) Lighting the First Diya
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Lighting the first diya of Diwali on Dhanteras night symbolizes the light of prosperity entering your business and life.
4. Regional Traditions and Business Beliefs
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North India: Traders and businessmen often inaugurate their shops on Dhanteras, believing it ensures year-round success.
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Gujarat: Chopda Pujan is the highlight, and new ledgers are started during evening muhurat.
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Maharashtra: Families invest in gold, jewelry, or utensils, symbolizing financial security.
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South India: Along with Lakshmi Puja, people worship Dhanvantari for health and well-being, considering good health as the foundation for business prosperity.
5. Auspicious Time (Muhurat) for Starting Business on Dhanteras
Astrologically, the Pradosh Kaal (after sunset) is considered the most auspicious period for Lakshmi Puja and starting new activities. Many business owners wait for this time to perform puja and inaugurate their ventures.
The exact muhurat changes every year based on planetary positions, but generally, the evening hours after sunset until late night are considered ideal.
6. Spiritual Meaning of Starting a Business on Dhanteras
Beyond rituals, Dhanteras carries a deeper spiritual significance:
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It reminds us that wealth must be accompanied by health and wisdom.
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Business success is not only about material gain but also about honesty, discipline, and service.
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By aligning a new beginning with divine blessings, entrepreneurs cultivate a mindset of gratitude and ethical growth.
Conclusion
Dhanteras is much more than a festival of wealth—it is a day of new beginnings, hope, and divine blessings. For those starting a new business, it symbolizes an alignment of prosperity, financial security, and positive energy. From performing Lakshmi-Kubera puja to inaugurating new account books, every ritual reflects the deep connection between commerce and spirituality in Hindu tradition.
So, if you are planning to launch a new venture, Dhanteras could be the perfect time to begin—when the doors of wealth and good fortune are believed to open wide.
